Calm and powerful, simple and beautiful, emotional and accomplished: The new NEVA by Alexander Shorokhoff. The wavy guilloche on the dial is inspired by the migty and most water-rich European river Neva. The small, curved second hand is shaped like the letter “N” and thus refers to the name of the clock and the magnificence of the city through its curved shape.

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Awards: German Design Award Winner 2020!

With the watch “Revolution” Alexander Shorokhov wanted to realize his talent of engineer by showing more art and more “Avantgarde” in his design. At the same time, he was expressing his view to the future. Moreover, this new model should be in some contrast to the current watch models.

With the big case of diameter 43,5 mm Alexander Shorokhov is creating space for the movement and the dial and also makes room for his revolutionary imagination. Continuing his direction of avant-garde art he completes the free space with geometrical elements as a square, a pyramid and a sphere as well as with small movement parts like springs and wheels. These parts are literally floating in the free room of the case which is likely to be broken through by the metallic bars. A small bridge with enamel coating in the centre is connecting the watch with the space which otherwise remains free and transparent.

The inner rim of the case and the outer edge of the small dial are similar to technical wheels. The aim was to create a feeling for the industrialisation and the heavy change of life of the people. The big industry and the fine mechanism of watches are connecting with each other perfectly. Both aspects are symbolic for the watches of the Avantgarde-collection by Alexander Shorokhoff – connecting the non-compatible. In this way, place for reflection, thinking over and philosophizing arises. This is what makes this watch so interesting and exciting and a real eye catcher.

The avant-garde dial with different shapes and colours fits perfectly in with the family of its predecessors “Miss Avantgarde”, “Plus-Minus” and “Kandy Avantgarde”. The case back is enamelled with further information about the watch. The rotor of the automatic movement is hand-engraved and refined.

The new object d’art of the designer and engineer Alexander Shorokhov brings the “Avantgarde”- collection to a new level and reflects his visions of the future.

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The second edition of the model “Crossing” has been extended with new dials. The division of both functional sectors – the upper part shows the minutes and the lower part shows the seconds – remains the same. As well as the hour indicator with an automatic movement from Dubois Depraz is still jumping in the big window at 12 o’clock. But the design gets a sporty, cool new look.

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One of the most famous models of the Alexander Shorokhoff watch manufactory is the “Winter” watch. This model has been inspiring the international public for years. But not only that, because in 2017 the model has also convinced the expert jury of the German Design Award and bears the title “Special Mention 2017”.

The time was now ripe to think about designing other seasons. In order to present autumn in all its glory, many brown and golden tones are needed. The color palette of autumn offers a large selection of many different shades. Also a dark orange fits perfectly into the warm color spectrum. And these are exactly the colors Alexander Shorokhov has chosen to create his new model “Autumn”.

The entire design is based on the successful automatic watch “Winter”, but has been color-matched and thus drastically changes its appearance. The leaf design is refined in yellow-gold, the diamond dust is underlaid with orange color. The case and hands are plated in a warm chocolate tone. The stingray leather strap in turn shines in a bright red. This emphasizes the new appearance and gives it a very harmonious look.

But that’s not all – the rotor of the Swiss automatic movement is also provided with a hand-engraved golden maple leaf to manifest the theme in a final touch. This gives the watch an exceptional appearance and will enhance every wrist to the highest level.

Implemented into the back of the case are four round glass windows in red, blue and yellow. Perfectly compatible is the modern and angular case with rounded corners. The middle part of the case is milled and the grooves are filled with 18 carat rose gold and black coated wires. In order to apply the wires equally around the case, the central part is manufactured without the little horns. These are welded to the bottom of the case afterwards. The movement is a flat and very reliable automatic winding movement with hand-engraved and refined rotor.

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Long expected and finally here! The successor to the watch “Miss Avantgarde” – the best seller of the Avantgarde-line. The philosophy of the design stayed the same.

The watch Kandy Avantgarde is extraordinary, avantgardistic and innovative, and can also be worn every day. The slogan “Art on the wrist“ has been perfectly implemented. The various colors and forms do not create chaos, rather they give the feeling that everything is right in place. The powerful red and black colors of the dial are combined with pastels like light blue or orange. All these parts are not in confrontation but completing each other to a harmonious ensemble. The most important function of the watch – to read the exact time at one glance – is easily possible through the subdivisions.

Implemented into the back of the case are four round glass windows in red, blue and yellow. Perfectly compatible is the modern and angular case with rounded corners. The middle part of the case is milled and the grooves are filled with 18 carat rose gold and black coated wires. In order to apply the wires equally around the case, the central part is manufactured without the little horns. These are welded to the bottom of the case afterwards. The movement is a flat and very reliable automatic winding movement with hand-engraved and refined rotor.

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People feel the consequences of the climate change – global warming. More and more people in Europe are waiting for a real winter with plenty of snow and frost.
With his watch „Winter“ Alexander Shorokhov calls attention to an indispensable season and at the same time breaks with the traditional appearance of luxury watches.

The complete dial is covered with tree branches surrounded by a sparkling blanket of snow made of diamond powder. The diamond powder from the polishing process of the gemstones is used and applied to the dial in an innovative process in order to conserve natural resourses.

At the end you get a delicate and feminine timepiece, which convinces and fascinates through its remarkable and innovative design. A piece of winter on the wrist, awarded with the German Design Award “Special mention” 2017 by the international jury of experts of the German Design Award 2017.

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